4 Shifts Campaign
Campaigning for the shift to a green and fair global economy
Over the last 200 years, the global economy has lifted billions out of extreme poverty - down from over 90% to less than 10%. That’s real progress.
But it’s come at a high cost.
Fueled by fossil energy and unsustainable consumption, this same economic system has pushed our planet to the brink. Greenhouse gas emissions have surged by over 5,000%. Wildlife populations have collapsed by more than two-thirds in just 50 years. If we stay on this path, we risk devastating environmental collapse—undoing the very progress we’ve made.
It doesn’t have to be this way.
We need a radical shift—a new kind of global economy that still creates jobs and opportunity, but within the limits of a healthy planet.
What we need are Four Shifts:
- Two for the planet: to keep us within a safe environmental ceiling.
- Two for people: to ensure a fair social floor for all.
Let’s build a world that’s both green and just.
Join us in campaigning for a future that works - for everyone, and for good.

